Affluent Traveler Trends

February 10, 2014 • By Steve


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I noted two very interesting findings in a recent study on Affluent Travelers by Google and Ipsos MediaCT.

First, 48% of affluent travelers plan to research or use peer-to-peer sharing alternatives to traditional hotels and or car rental services in the next year.

Second, the internet and family, friends and colleagues are the most important sources of inspiration for personal travel, with 76% and 75% respectively rating them as extremely or very important.  At the same time, however, only 27% of this same affluent traveler group have posted a review of the places they have been.

Affluent travelers with luxury second homes can satisfy their interest in peer to peer sharing, stay at luxury residences around the world, and save thousands of dollars per trip, plus view unedited testimonials from other affluent travelers at

Steve Zacks, ThirdHome

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