A leading website on loyalty intelligence, Colloquy, reports that the pooling of points with friends, family members and charities with a rewards program increases loyalty and usage. They quote “The Share the Love: 2014 Consumer Study” with statistics that proved the point. 70% of respondents would shop more often and 45% would spend more if sharing of their reward points were allowed. Citibank and JetBlue are cited as examples of companies that are allowing sharing. 3RD HOME was created to allow individuals to get more value from their vacation home investment by sharing it with others. We agree that sharing increases utility!
Steve Zacks, 3RD HOME