Redefining Luxury: A New York Roundtable on the Future of Second Homes
June 4, 2025 • By Bailee Wyatt
Real Stories. Real Homes. ThirdHome.
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At a recent roundtable in New York City hosted by ThirdHome, we brought together thought leaders from real estate, design, media, and hospitality to ask one timely question: What does luxury mean now?
“Through ThirdHome, I’m the billionaire in the group.”
— Julie Aurora
Inside the Conversation
This was not your typical panel. Hosted in an intimate setting, the discussion was personal, dynamic, and refreshingly honest. Around the table were Wade Shealy, Founder & CEO, ThirdHome, Michael Jalbert, CEO, Forbes Global Properties, Julie Aurora, ThirdHome Member & High-End General Contractor, and more.
Together, they unpacked how second homes are no longer just assets—they’re becoming portals to experience.
Key Takeaways: The New Language of Luxury
We’re seeing a clear move away from status symbols and toward something more intentional. In our new white paper, we’ve captured the most important insights from this discussion, including:
- Why access is replacing ownership as the ultimate luxury
- How digital nomads and mobile wealth are reshaping where and how we live
- What buyers really want in second homes in 2025 and beyond
- The four traveler archetypes driving demand (Hint: It’s more about soul than style)
“Flow is key. Awe is the currency. And ThirdHome unlocks both.”
— Sandy Edry
Whether you’re a homeowner, a traveler, or someone simply rethinking what it means to live well, this report is for you. Because at ThirdHome, we’re not just redefining luxury. We’re rewriting the rules.
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The New Language of Luxury: How Second Homes Are Becoming Portals to Experience
